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Simple Search Engine Optimization Techniques

Very few topics have inspired as many tangents, as much false information . . . incurred as much abuse as search engine optimization. With the few shreds of information search engines reveal about their actual methodologies, optimizers struggle to get that extra edge over the competition, armed with esoteric theories of keyword density, precise meta-tag length, optimal internal linking and just about any other detail that a search engine might happen to factor into its rankings. Before you find yourself scrambling to create ten more content-less pages to avert that worst than death curse of decreased Page Rank, try to take a look at the bigger picture

Barring design factors that may not be search engine friendly, a strong foundation based on four factors will give your site good success. These factors are the holy grail of optimization

 

1. Get relevant links to your site anchored to keyword rich text.

2. Write focused body text that targets specific key phrases or that is focused on a specific topic (This occurs naturally when someone is communicating useful information. This can be a problem because a lot of businesses don?t have anything useful to say. Be detailed. Be helpful. This can naturally accomplish what automatic text generators try to accomplish through keyword density and keyword proximity calculations).

3. Write concise titles focused on useful key phrases.

4. Be patient. You may not be using the best strategies, but you?re using strategies that work over time. Continue to get links and create more content.

Find the Words

Before you can write good, key phrase-focused body text or titles, you need to find the phrases users search. For good keyword suggestion tools, search Google with (surprise, surprise) ?keyword suggestion tool.? Digitalpoint.com has an excellent tool that compares Wordtracker and Overture keyword results. Judge from the search volume how competitive each word is (not even close to the best method, but it?ll have to do). Be specific. Pick words with large search volume and search with geographic terms if you serve only a specific area. From the list of key phrases, start thinking about the topics you?ll want to target. Find a few phrases for each page in your site. Remember to focus on phrases and not separate words ? make sure these phrases appear in your body text.

Titles

HTML titles go between the title tags in your site?s code. Write short titles that use one or two key phrases. Don?t use the name of your company unless you are trying to brand the name. Include location if you target certain areas, and make sure your pages repeat this location information in the text. Your body text should be written to fit the phrases in your title.

Body Text and Navigation

Be specific about what you are talking about. In your navigation don?t use generic linking text like ?home? or ?about us.? Use specific phrases. Instead of ?home? use the name or category of your main service/product, and make it obvious from the context that this is your main page. Instead of ?about us? use a phrase like ?A (main product/service) Company.? This communicates more information to the user and includes a key phrase. Where appropriate, make the same type of substitutions in the body text. Use variations of nouns and verbs, including plurals and different conjugations.
If you can, use the heading tags (h1, h2, etc.) to write text titles. Try to communicate as much as you can in text ? search engines don?t see the text in images, or fancy media like Flash. Alt tags are useful, but search engines don?t put as much weight on them as visible text. In general, whatever has a greater chance to be seen by the user is going to get greater weight from the search engines (Except for those things produced by JavaScript, or Flash, or written into an image ? use common sense).

Build Links

It is remarkably easy to get your site indexed by the search engines ? just submit to some of the many free directories. To find some of these directories search for ?free directory list? in Google. Be careful to read submission guidelines, and be very careful about what you submit to large directories like DMOZ. Generally, titles should not be a list of keywords. Most directories only want your homepage and the ?official title? (somewhat ambiguous term) of your site with a short description. Descriptions should be factual, and they should be written in complete sentences or meaningful phrases. Some optimization companies will rip you off by charging you money to submit your site to the major search engines ? this is a waste of time. Start building links, and the search engines will find your site naturally, submitting makes no difference in your rankings.
It is important to get links from sites that are related to yours. Write to webmasters requesting a link, find niche sites that offer free submissions, write articles for sites that allow you to put down a signature link, or post comments in forums that allow you to put down your signature.
If you exchange links, be careful who you trade with. Get listed wherever you want without fear of penalty from the search engines, but be careful who you link to. Your site can get penalized for linking into bad neighborhoods spamming the search engines.

Confused? It Never Ends!
Expand your site and continue to tell people about its content. It?s an ongoing process. The older your site gets, the more credibility it can gain with the search engines. Keep your content fresh. Check the search engines to see what they have indexed (search site: www.domain.com). Be patient and keep up with search engine changes.

Web Site Development, Marketing and Promotion

Web Promotion SEO Search Engine Optimization

How to Increase the Page Rank of Your Web Site and Attract More Visitors

By Herman Drost

What is the Page Rank (PR) of your web site? Never heard of it you answer and what difference will it make for generating more sales? It's a little green bar you will see on the Google Tool Bar if you have it installed. Site owners used to watch this bar like a hawk and work feverishly to increase it for their sites to get better rankings. Google doesn't place as much value on it now and you will see a few sites that get high rankings even with a low PR, however most high ranking sites at least have a PR of 4 or higher.

 

Google's Toolbar PageRank feature is used to determine the quantity and quality of the sites pointing to your own. If there are no other sites that point to your own site it'll be difficult to get high rankings in the search engines.

The toughest competition are the top 20 sites that contain the main keywords you use in your web copy and people enter in the search engines.

PageRank Explained

http://www.google.com/technology/

Google interprets a link from page A to page B as a vote, by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." A page that links to many pages with high PageRank it receives a high rank also. If there are no links to a web page there is no support for that page. How to Check Google Page Rank for Your Web Site

Google's Toolbar PageRank toolbar.google.com

This tool displays a visited page's PageRank (PR) as a number between 0 and 10 on a thin green line. The higher the green line the higher the page rank for that page. For example Google has a page rank of 10 which is the highest your site can attain. Google updates its PageRank continually and continuously. It exports new backlinks, PageRank, or directory data approximately every three months. The Google Toolbar can be obtained free of charge for Firefox and Internet Explorer.

How to Increase Your Page Rank by Optimizing Site Design

One highly effective method for attracting more web traffic is to first optimize the design of your web site. This will increase your page rank because search engines love sites that have clean code, are fast loading and contain lots of well written content. This ultimately results in gaining traffic which leads to more sales, a sign you have developed a profitable web site.

10 factors to include in your web site's design that will increase page rank:

1. Do the necessary keyword research so your web copy is filled with words that visitors enter in the search engines. Weave these words throughout the content of your
web site.

2. Create meta tags that include your targeted keywords. Make sure you write an attractive description for your description meta tag. It's what visitors will read first when they have find your site in the search engines. If the description does not capture your visitors attention immediately you will lose your visitor to a competing web site.

3. Create a meaningful Title tag. The title tag is what visitors will see at the top of the browser window when your site first appears. It is the most important tag to consider when designing your web site. Place your main keywords at the beginning of the title tag. Don't place you site's name first. Most visitors will not be searching for your site name. They find you with the keywords they entered in the search engines.

4. Use heading tags for the headings and sub headings of your web site content. Incorporate your keywords in these tags. Search engines give a little more weight to these tags. They also grab your visitors attention faster than normal text.

5. Name files using your targeted keywords. When naming your css, image, javascript files etc, include your targeted keywords. Don't overdo it by using the same keywords for every file. It may be flagged as keyword spamming by the search engines.

6. Include keywords in page and directory names. Instead of giving your pages generic names, be creative and incorporate keywords in their urls.

Let me give you an example:

If your site carried several pages of different types of t-shirts, instead of naming your pages:

www.domain.com/shirt1.html www.domain.com/shirt2.html

rename them:

www.domain.com/custom-t-shirt.html
www.domain.com/spanish-t-shirt.html

This will help the search engines to identify the keywords in your page url. If a site owner links to this page you will benefit by already having your keywords in your web page address.

7. Use keywords in your link text. If the links on your page have relevant keyword text in them, your page will receive higher rankings in the search engine results than
those sites that don't.

For example, a link on your site (or from another site pointing to yours) with the text "custom t-shirt" will cause your site to be listed earlier if a visitor searches for "custom t-shirt" than if the link simply said "click here."

8. Optimize your images. Try to avoid using images to display important names, content, or links. Search engines don't spider images only text. Use ALT tags if any of the main content on your web page can't be formatted in regular HTML.

9. Create external files. Instead of loading your site with lots of css or javascript code, place all the code in an external file between your header tags. This will drastically reduce the load time of your pages and allow the search engines to easily spider your site.

10. Create lots of attractive content. Web copy that is well written will naturally attract visitors. Site owners reading your content will naturally want to link to your site without even asking for a link back.

Tip
Avoid using templates for the design of your site unless you are not worried about getting high rankings. This is because they are often not optimized for the search engines i.e. contain proprietary code, don't validate for correct html, and are slow loading. Get a customized design so you can optimize it during its development. This will help increase your page rank as you market your to the search engines.

About the Author
Herman Drost
Owner of iSiteBuild.com
Certified Internet Webmaster (CIW) and Author of ?Marketing Tips? Newsletter
Site Design, Hosting and Promotion
www.isitebuild.com

What is Reseller Hosting?

By M6.Net
Reseller hosting, what is it and is it worth my money?

The term Reseller according to the dictionary means to sell again i.e. to sell a product or service to the public or to an end user, especially as an authorized dealer, while making sure that you make a profit on the sale.

 

 Reseller Hosting

Reseller hosting is no different either, a reseller buys a Web hosting package from a hosting company and tries to sell it independently. The profit for the reseller lies in either the discount or in the commission s/he gets from selling an account.

For example: The reseller might purchase a package whose features are valued at $100 for $90. So, the reseller stands to make a $10 profit on selling the package to customers. Normally as the customers increase, so does the profit margin for the reseller.

Or, you can get some money by earning commissions from a hosting company. This happens when you refer potential customers to the hosting company. If the customer signs up with the company then you earn a small recurring commission until the customer uses the services.

Most web hosting companies try to outsource their services to resellers as it helps them to extend their business reach without the cost of marketing and sales and also helps them to concentrate on the business side of things.

What can be resold

As a reseller you can decide what kinds of services you can sell. You can provide shared, dedicated or co-location web hosting or merchant accounts, store fronts etc.

If you go with hosting then it might be useful to offer some other hosting related services like domain names, search engines etc.

Of course, if you have problems selling these value added services in the beginning then you can sell them later.

The cost and resources involved

The cost of becoming a reseller and the equipment and people required in order to be successful depends on many factors.

If you just plan to earn commission by referring people to the hosting company by using the Internet, then you do not have to put up a lot of money, all you need is an Internet ready PC and an Internet connection.

For a small start-up not a lot of money and resources are required. You can purchase a good reseller package from a hosting company by paying them some money upfront. All that is needed is a decent computer that can manage the accounts of customers and a good Internet connection.

It is advisable to start small if you are very new to the concept of web hosting and reselling. Then you can expand as you go on and start getting more and more customers in which case offering domain registration is also a very good way to make profits.

If you have the money and the experience then you can go as far as buying all the server equipment required, in which case you will also be responsible for all the server maintenance costs.

The other option could be leasing a server as this will be cheaper than buying the server, but here as well you are responsible for all the maintenance and running costs of the server.

In the above two cases you also need to make sure that you have multiple connections with the hosting company so there are no complications in case a connection goes down.

Upside

The best thing about being a reseller is that you do not require a lot of upfront investment.

There is no need to have a lot of technical knowledge. Account management and Internet skills are all that is required. However, it would be really handy if you have some sales and marketing experience so you can interact with your customers better.

The hosting company generally provides and maintains all the hardware and software.

You do not need to hire a lot of IT staff to provide support. Providing basic support and leaving the more technical issues to the parent company support staff can be easily achieved.

Downside

Support can sometimes be delayed, as you are dependent on the parent company to handle the technical aspects. If there is a delay from their side then you along with your customer are affected.

Sometimes customers leave you if they find out that you are a reseller and not a real hosting company.

Tips for marketing yourself

If you are starting out on a small scale then visiting message boards and posting your services there is a good idea. A lot of potential clientele with relatively small hosting needs also frequent message boards and outline their desired services.

Having contests is a great idea for bringing awareness and interest about your services.

Online ad campaigns, signatures, and text links are very helpful techniques.

Once you have gotten a bigger budget then you can go for Google ad words or PPC search engines.

The best strategy is to try out various combinations of these approaches and work out the best one for your needs.

About the Author
Ashish Jain
M6.Net
www.m6.net

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